Creative Play develops innovative products with creativity, ingenuity and imagination at the forefront.
FOUNDER, CEO
LAUNI KING
She is recognized worldwide as a top Creative and Product Design Executive.
For over 25 years, Launi has developed products in every retail category, creating #1-selling items generating millions of dollars through her visionary perspective, keen competitor analysis, and strategy development.
She has also overseen key partnerships with brands such as L’Oréal, Balenciaga, Vans, Levi’s, Krispy Kreme, Ferrero, Blue Apron, Samsung, Sir Kensington, Tic Tac, Off-White, NYX, and many more, and has worked directly with retailers globally including Direct to Retailer programs.
Women in Toys nominated King for a Wonder Women Designer/Inventor award. She is distinguished as one of the few designers of the Ultimate Princess Collection for Disney, designing dolls which sold out in record time.
Launi has overseen Global Creative, Product Development and Brand Merchandising for:
Meet the Team
I honed my vision for Creative Play in the course of my career as a top Product Designer and Creative Executive, working in the licensing and entertainment categories on a global scale. As an inventor of number one sellers, my passion for cultivating new talent and ideas is the engine of Creative Play.
Let's build better together!
A Note From Our Founder
Who We Are
Creative Play is a dynamic company dedicated to fostering innovation and uplifting inventors within our communities. With a commitment to championing creativity, we are building a family of brands that celebrates the ingenuity of inventors, both past and present. While our inventions may be new, our passion for inventing is deeply rooted in history.
We recognize and honor the invaluable contributions of marginalized and often overlooked inventors who have shaped our world. Through our work, we strive to shine a spotlight on their brilliance and ensure their legacy is celebrated for generations to come. At Creative Play, we believe in harnessing the power of invention to create a positive impact and drive meaningful solution based change in our society.
Meet the Team
Operations & Do Good Initiatives
DANIELLE FROST
Over 20 years of experience working closely with professional athletes most notably in the production of purpose driven sports and entertainment events with an emphasis on community and charitable efforts.
Marketing & Experential
ASHLEY STICKLER
A seasoned brand strategist orchestrates profitable marketing and e-commerce initiatives to expand market share for powerhouse brands like adidas and Calvin Klein alongside trendsetters like Ivy Park and Yeezy. Expertise fuses market analysis with creative direction to drive growth and consumer connection.
Creative & PD
CARLOS KING
Mr. King has launched some of the largest creative programs for entertainment companies such as Warner Bros, Harlem Globetrotters, Uncle Nearest Whiskey, and many halo collaborations with luxury brands.
Supply Chain
G'SEAN WILLIAMS
G'Sean Williams, CPSM is a procurement & supply chain executive, and global commercial contracting & negotiations leader. G'Sean has many industry accolades including former Board Chair of the Institute for Supply Management Carolinas-Virginia Inclusion Advisory Council
We make innovative products that help people to solve
everyday challenges. Impact initiatives are at our core.
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